Course Description:
Did you know, YOU are the most powerful asset and marketing tool at your disposal? Personal branding is a mix of how you present yourself and how others see you. Yet, personal branding is a bit of an elusive concept. Many people don’t understand what personal branding really is, or what they can do to impact their brand in a positive way.
Personal branding influences your reputation and standing in both your career and personal life. Developing a strong personal brand can enhance your credibility and lead to career growth opportunities, but a weak personal brand will leave you vulnerable and potentially ruin your reputation.
This Personal Branding 2-day course will equip you with useful tools, tactics, and techniques to build and maintain an incredible personal brand - both online and offline - to position yourself for success! You will discover how to create an authentic personal brand and communicate it effectively.
If you’re trying to grow in your career, build up your credibility and reputation, establish yourself as a thought leader, or even start your own business; now is the ideal time to start investing in 'the brand of you'!
Click below to book this course through our blended learning option (online). If you would like to do this course at our training centre (classroom) instead, please click here.
Course Content:
- Recognising the importance of personal branding in a digital world and why it can either be your greatest asset or most detrimental liability
- Understanding what is your current personal brand status and how you can improve on it
- Identifying opportunities for your personal brand to grow
- Examining your career and life goals and aligning them with your personal brand
- Establishing a solid personal brand infrastructure – how to maintain it, how to grow it and how to communicate it
- How to communicate authentically and transparently to up build relationships and a successful network
- Crafting the right messages to captivate and build rapport with your specific target audience
- Understanding the importance of continuously growing and improving your personal brand
- Discovering the power of social media and how it can make or break your personal brand
- Resolving a Personal Branding crisis early and effectively to maintain your credibility and status
- Identifying common personal branding pitfalls to prevent destroying or damaging yours
Here are the course dates available for The Power of Personal Branding - Blended Learning.
| Course Date | Start Date | End Date | Course Duration | City | Venue |
|---|---|---|---|---|---|
| 2022/03/17 | 2022/03/18 | 2 | Blended Learning | Virtual Online Training | |
| 2022/11/23 | 2022/11/24 | 2 | Johannesburg | CBM Training | |
| 2022/11/23 | 2022/11/24 | 2 | Blended Learning | Virtual Online Training |
