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Marketing

Marketing

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  • Price:
    R 1 250,00 excl 15% VAT.
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Course Description:

Marketing is not about trying different types of advertising in a haphazard manner. It is about setting out clear objectives and developing an overall strategy - and then implementing various methods and techniques to meet these objectives. It is about analysing how effective these methods are and adapting your strategy to suit your needs, and ultimately drive sales. Invest your time for the opportunity to review your market, product, competitors and your position in your market, and then get exposed to a whole host of new ideas, concepts and suggestions that will allow you to get your Product and Brand out to your market, without costing you an "arm and a leg".

This course will give you some solid marketing advice, to get you on the path to building a dynamic presence in the market. This course is for anyone who works with the marketing of a company, brand or product. It is for anyone looking to find the best way to develop a marketing strategy.

Please note that this course is made up of a series of short modules, and is not an exhaustive, in depth look at this topic.

License valid for 14 days.

Course Duration: 150 Minutes

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Course Content:

  • Marketing Strategy that Drives Effectiveness (20 Minutes)
  • Benefits of Events that Drive ROI (10 Minutes)
  • Customer Marketing (15 Minutes)
  • Multi-Channel Marketing: Coordination, Cohesion and Results (10 Minutes)
  • Find Your Brand Voice with Killer Content Marketing (10 Minutes)
  • Email Marketing (10 Minutes)
  • Social Media Marketing (10 Minutes)
  • A Tactical Guide to EO and PPC (10 Minutes)
  • Marketing Hacks: Word of Mouth Marketing 1.0 (1 Minute)
  • Marketing Hacks: Effective Brand Identity 1.0 (1 Minute)
  • Marketing Hacks: Finding Your Voice 1.0 (1 Minute)
  • Marketing Hacks: Video Pitches 1.0 (1 Minute)
  • Marketing Hacks: Increasing Your Brand Visibility 1.0 (1 Minute)
  • Marketing Hacks: Building Brand Loyalty 1.0 (1 Minute)
  • Marketing Hacks: Defining Your Message 1.0 (1 Minute)
  • The Inbound Marketer's Playbook (20 Minutes)
  • Essential KP is for the Modern Marketer (20 Minutes)

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